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The Kerakoll Group Strengthens its UK Team to Really Crack the Market

28 April 2016

Kerakoll, the world leader in the GreenBuilding product and services sector has put together a plan for growth in the UK market which envisages, amongst other things, the building of a production plant in the market by 2019. Filippo Iacconi, a graduate of the group “cantera”, has been appointed as the new General Manager at the helm of Kerakoll UK.
“The United Kingdom represents a very interesting market” comments Luca Sghedoni, the chief executive of Kerakoll Group, “which has performed to our great satisfaction over the last few years with a continuous increase in sales. We have some very ambitious objectives which foresee the opening of a production plant within 3 years. In the meantime we will continue to reinforce our presence with an even more complete range of products for the laying of ceramic tiles and natural stone. The UK has a thriving ecological culture and so presents an ideal context for highlighting the value of GreenBuilding, the style of building promoted by Kerakoll which is aimed at the environment and improvements in health and quality of life through eco-friendly, naturally breathable and very energy efficient building materials."

Filippo Iacconi has been nominated as General Manager of Kerakoll UK. Filippo, a graduate of the Kerakoll “cantera”, was taken on and trained by the group under the auspices of the Kerakoll4talent project. This project was launched by the CEO of Kerakoll, Gian Luca Sghedoni, to find, train and enhance the skills of the best young talent and start them on their career as an international manager.
The plan of action in the British market is for a strong, clear sales policy aimed at resellers, an aggressive product policy based on ensuring high quality products which are easy to use for both professional and amateur, and a high level of service, thanks to a Customer Service centre, able to give technical support by web or phone in real time or on site within 24 hours of the call. This is in line with the strategic positioning of Kerakoll in all the countries in which it operates.

Kerakoll Group
Kerakoll is the world leader in the GreenBuilding product and services sector; the method of building characterised by healthy buildings which are built with technologies that are eco-friendly, naturally breathable and with high levels of energy efficiency, acoustic comfort and earthquake proofing. Thanks to its investments in Green Research and GreenBuilding, Kerakoll is transforming the building envelope from a simple architectural element to a new habitat where we can live more comfortably and in harmony with nature.
Kerakoll has c. 1,350 employees, and gets 45% of its turnover from abroad. It is currently directly represented in 12 countries: Italy, Spain, Poland, Greece, France and India all have production plants. The UK, Croatia, Germany, Portugal, USA and UAE are sales companies.

Filippo Iacconi
A graduate in Marketing Management from the University of Bocconi di Milano with experience abroad in Buenos Aires and with a consulting company in Shanghai. He joined Kerakoll in 2011, immediately after graduating and he has been through the entire training and professional growth process where he has shown excellent personal and management qualities.

Kerakoll UK
The UK company began trading in April 2008 and has been growing steadily since then, despite the difficult economic conditions. The team has been specified on a large number of important projects such as the Selfridges store in the Birmingham Bull Ring where it was appointed technical supplier for both ceramic and construction ranges by the architects, the Shard, Tottenham Court Road & Oxford Circus tube stations, the Oxford University Life Sciences Building and many more. Kerakoll products are frequently chosen by both architects and contractors for their environmental credentials, and the company won the Tile Association Award for the Best Environmental Initiative in 2011.
The concentration in the UK has been firstly on the tiling line which includes products for preparing the substrate, grouts and adhesives for ceramic and natural stone and silicone sealants, and also on a range of products for laying hardwood floors and resilient materials, such as adhesives, varnishes, cleaning and waxing products and accessories, and its warehouse holds a full stock of all of these products. Both the warehouse and the headquarters are located in Bromsgrove, a strategic location for the development of the UK market due to its good transport links and the availability of logistic facilities making for fast reaction times for delivery of both products and technical assistance.
Kerakoll UK is also valued by its customers for the quality of its technical support which includes onsite assistance, site meetings prior to specification, an NBS+ specification writing service and customer training.